Bring your innovation to the world stage. Every application is reviewed by a 100-expert AMWC Awards Jury, and selected companies present live in Cannes. One in five is named a winner, with recognition across the international AMWC network.
APPLICATIONS CLOSE DECEMBER 1, 2026
Selected companies take the stage — and the floor. Live presentations at the Innovation Lab, and three days on show in the Innovation Village, a 1,000 m² exhibition space, throughout AMWC 2027.
The Innovation Lab stage, Palais des Festivals
The Innovation Village
15 minutes on stage, a presentation and Q&A in front of up to 150 physicians, clinic owners and distributors
Your own 6 m² pod, with your framed poster and its QR code to your data room
The Innovator Cocktail, Day 2, with the jury and the Innovation Lab partners
AMWC brings together 18,000+ attendees from 141 countries and 350+ exhibiting companies, the physicians, clinic owners and distributors who decide what reaches patients. Your innovation is discovered, and then bought, by the same audience.
On-site interview, edited into a social media reel you can reuse.
A 3-minute film and a short social cut, filmed on the afternoon of Day 3.
The Innovation Lab is one application and two fees: you pay the second one only if the jury selects you for the Stage. The lndustry Awards are a separate competition, open to everyone.
✓ 12-month listing in the Innovation Directory
✓ Assessed by the AMWC Awards Jury, 100 experts from 36 countries
✓ lncluded in Innovation Lab communications
Everything in Level 1, plus:
✓ 15-minute live session in Cannes
✓ Your own pod in the Innovation Village
✓ Seat at the lnnovator Cocktail
✓ Presentation coaching by Benoît Chardon
✓ Filmed, shared on social, featured in the press
✓ "Selected 2027" badge
✓ Winners only: the Innovation Lab Prize and an AMWC TV Studio interview
✓ Assessed by the AMWC Awards Jury, 100 experts from 36 countries
✓ lndustry Awards entry and ceremony, with the AMWC trophy engraved with your company and product name
RECOMMENDED
Ultimate Innovation Path: enter the Innovation Lab and the lndustry Awards together and the Stage fee is reduced.
Two forms, two payments.
What happens after the jury decides.
Every entry is read by a named panel of practicing clinicians, researchers and industry authorities, the same jury for the Innovation Lab and the Industry Awards. The application is deliberately demanding: unmet need, differentiation, stage of development and evidence, with every claim verifiable on request.
Global Commercial Strategist
France
Global Medical Affairs Strategist
France
Plastic & reconstructive surgeon
Greece
Dermatologist
Latvia
Dermatologist
Germany
Plastic & reconstructive surgeon
Netherlands
Plastic & reconstructive surgeon
United Kingdom
Urologist
United States
Aesthetic & anti-aging physician
Canada
Aesthetic & plastic surgeon
Brazil
Gynecologist
Colombia
Anatomist
South Korea
Aesthetic physician
Malaysia
Dermatologist
Taiwan
The names above are a selection of the 2027 panel. In full, 100 experts from 36 countries are expected: 60 expert physicians, 20 industry leaders, 10 scientists and researchers and 10 finance and M&A authorities. Every application is scored on science, differentiation, market potential and value to practitioners.
The concept launched in 2026 as the AMWC Catalyst Stage: 25 companies selected in Monaco, 6 named winners. For 2027 it expands into the AMWC Innovation Lab, assessed by the AMWC Awards Jury, and moves with the congress to the Palais des Festivals in Cannes.
AMWC Catalyst Winner, 2026. Used the title in its Vichy launch campaign.
Announced by the company on LinkedIn.
AMWC Catalyst Winner, 2026. Announced a $20M Series A, three months after the event in Monaco.
Announced by the company in a press release.
Both companies announced these outcomes themselves; we claim no credit for them.
Applications are welcome across six categories covering the full breadth of medical aesthetics and adjacent science.
Injectables, energy-based devices, plastic surgery and treatment solutions.
Skin longevity, prevention and healthy-aging innovation.
Clinical skincare, skin quality, regeneration and hair care.
Exosomes, biologics and regenerative platforms.
Skin-analysis, imaging platforms and next-generation systems.
Digital tools, artificial intelligence and next-generation technologies.
Two competitions, one jury. The Innovation Lab puts your innovation on stage. The AMWC Industry Awards give it a recognized title. Enter one, or both.
A live session in Cannes for a limited number of selected innovations, across six categories. Every applicant gets a 12-month listing in the AMWC Innovation Directory.
The industry's established awards program, running since 2012 with more than 1,600 applications to date. Winners receive the engraved AMWC trophy.
Two competitions, each with its own application and deadline. Enter one, or both as the Ultimate Innovation Path: €9,000 in total, with the Stage fee reduced to €4,000.
Nothing further to pay. Your €1,500 entry fee is non-refundable and covers your 12-month Innovation Directory listing,and you remain part of the Innovation Lab communications.